Nice to see an improvement: their page is really slow and has a bad buyer-experience. It is awesome

LEGO.com
Google news alerts threw up this article on BusinessWire today about a deal LEGO has signed with a company to redevelop their online shop. This got me thinking about the current one. It's actually a bit clumsy and slow, particularly when you want to add loads of items to your cart: you have to use the back button a lot, and trying to find what's new as opposed to what they want you to think is new is virtually impossible, which is one reason I developed the New at LEGOshop.com list above.
I wrote a letter to Lego a few weeks ago about an internet customer loyalty program. If anyone has ever shopped in a Lego store, you get a card they stamp for every $25 dollars you spend. I simply asked why they don't have a program like that for internet purchases as well (for other fans of lego, i'm sure you probably spend a few hundred dollars a year on sets and get nothing in return). Not that I buy lego's to get anything back from the company, but it would be nice to get the same kind of rewards for buying on the internet, especially if the closest lego store is almost 7 hours away by car. Can we add that to the website?
My concerns are more to do with the products and services they offer than the site itself. There is no good reason why Lego have different shipping policies, pricing and sets depending on the country, and I would love to receive my orders correctly, first time. There is little incentive to order from the store over say Amazon except for availability. That said, I have had all sorts of problems creating an account on the site. This needs to be addressed. The sales and deals area is just completely unreliable and needs to be properly maintained.
Why are there different outlet mall oklahoma city "areas", outlet mall oklahoma city like the "products" section, separate from the "shop" section? If I learn about a product, I want to be able to buy it right there, rather than go through another channel of the site. Also, it seems like some of the site functions are buried in the site, like the ability to request missing pieces (you have to go through "customer service", a link at the bottom of the page). I also agree that it's hard to figure out what's actually "new" as anything that came out in the past year is usually classified as such.
Single landing page for the technic theme which has news + blogs + new releases, community news, e.g like the home page of brickset, at the moment i get these from other places as the lego site is so slow to navigate and so unusable when you do find the page you want. By providing a feed themselves they can start to control more of the flow of information if they wanted, and it would help fans better connect with the company. Ability to order online but pick up from a local store, which helps mitigate outlet mall oklahoma city the channel conflict when purchasing direct from the manufacturer. Usability wise follow the brickset.com site its fast, usable outlet mall oklahoma city and easy to find what i want.
I don't shop online, my local lego store is 20 mins. away and I think that I am SOOOO lucky but the one think that is my ABSOLUTE BIGGEST PET PEEVE, S.T.O.R.E_O.N.L.Y_S.A.L.E.S, AAAAAAA. I called for the town plan to make sure it was in stock every two hours for the entire sale period that it was on sale and they OUTRIGHT DENIED me the sale price. They always ducked the question by going, "OH?!, well _>, we can give you free shiping and I guess that would save you the price so that's the same" and then they pretended to be busy with other buisiness. I didn't want them to ship it to me, I want to take it home, push it on a family member, have them wrap and hide it, pay me, and then I would slowly forget over time and have a fun time building it on the day after Christmas. So yeah, online AND store sales would be a plus for me. One more thing, it's not an online thing but SOMEONE give me a club meeting, they sound so fun but there are none here, man. Someone tell me, are they that fun? I would like an online rewards thing while they are still around but HEY, there are new VIP cards that are replacing loyalty cards so maybe they have an online program, who knows, they may have bonuses for online shopping like 1.5 times the points. And hyperblade(nice name): Thank goodness we have brickset for things like that.
Nice to see an improvement: their page is really slow and has a bad buyer-experience. It is awesome how easy is for example Amazon, comparing to Shop@Home. If I want a product, I click it and go for another one. With S@H you have to go back again and again... I wish they improve Pick a Brick too. Really complicated nowadays.
Having shopped on LEGO S@H for 10+ years, I can say their Customer Service people are always very nice! Dislikes of current: * Having to go back to find same category/theme to add another item to cart (as other people have already mentioned here). * Items being removed from cart without some sort of explanation, such as "Item #____ is out-of-stock - check back later" or "Item #____ is no longer