Friday, February 7, 2014

In the model, Ricardo flagship convenient car hire. Other car rental offers many models, many simil


In the model, Ricardo flagship convenient car hire. Other car rental offers many models, many similar delivery vehicles, trucks and other places also additional services, although the benefits of a personalized experience to meet the user, but because the product more, will inevitably lead to car rental experience easy enough. german folk music For example, office rental procedures can be complex, the price is also very difficult to achieve uniform and transparent. And Ricardo These things are very complicated simplified. Through our extensive network layout, selection of models, as well as a convenient formalities price strategy, so that users can be as easy as a taxi, take the car down autograph left.
From the users point of view, China's car market is very concentrated population. 2012 iResearch survey data show that the income of 10,000 yuan within the customer accounted for 75% of the total rental customers, and secondly, from the point of view of age, 25 years old -35 years old accounted for more than 60% of the total population, so you can simply describe this market The target consumer is "about two or three-year-old male limited income," that is, "Cock wire groups" in the usual sense. Such a population is very concentrated in the big cities, the demand for their car is simple, fast, worry-free, but there are certain values need to achieve self. We found a group of people in common, such as their meager savings, social frequent, large range of activities, etc., and then around the commonalities of these people to build our convenient car model.
Sixth, the current car field, which trend more worthy of attention.
Easy to cooperate with Ctrip
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