AgentKis # 1 06/09/2010. 10:48

Still the radio is a first among news sources, is also the most personal media - said John Stockley, a British Ipsos Mori media research institute leader, jointly organized by the Ipsos and GfK Media and market researchers Great radio day conference called in 2010 in Budapest.
The meeting invitees greatly shrunk before radio market challenges discussed in the recession. In Britain in 2015 determined the analog radio off. As John Stockley pointed out, is in vain with a third of Britons digital receivers, but mainly listen to analog channels. The vehicles have 95 percent of the analog receivers are located. The Director pointed out that the switch to digital is not the replacement of the biggest challenges of technological change, but the population devices. Accessing the radio programs on other platforms (mobile, targat PC) reduces the traditional radio use time spent, but an emotional attachment on radio with the advertising companies to be able to use - pointed lecture Nick North, the British GfK Media Research Manager. British research has shown that in the case of television advertising during switching from twice as many blocks as the radio. targat The expert pointed out that the appearance connected to the Internet radio advertising campaign effectiveness can be 350 percent against it, as if it were running a commercial on the radio. The radio reklámpiacban are so unused energy. Gábos Zsuzsa targat opinion research director at Ipsos, said the Hungarian people spend 257 minutes a day listening to the radio, and now a million people listening to radio via the internet. Research conducted by the company's internet users have reported that about Internet radio does not distract attention from the internetezéstől, but on the contrary, it provides a pleasant backdrop. The other type of media advertisements running on the value of radio advertising in any case it can be done, and in it there is the potential to provide targat a variety of brands hit the market - the director pointed out. The economic crisis has disappeared forty to fifty billion forints media market, and not at all sure that this amount will be returned to the same segment of the market - said Zsolt Simon, Mediaedge: cia managing director of an advertising targat agency in the conference. The most médiaköltések the print media, advertising, billboard went out. The recession thus catalyzed rearrangement of the media market. Therefore, the radio as an advertising form should be repositioned - pointed to a specialist. The crisis was not the only contributor to reduced advertising spending in the radio sector - Edit told Martin, the director and chief editor of Radio Info. The market in the 90-ies specifically established in legislation artificial and unnecessary restraints on the radios. This is the reason that today, there can be no more radio broadcaster operating simultaneously, because who operate nationwide frequency, it must resign from the local and regional wavelength on.
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AgentKis # 1 06/09/2010. 10:48 "British research has shown that in the case of television advertising during switching from twice as many blocks as the radio." It is how many people are going to piss off, or beer, can not yet be assessed very exactly.
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