The head of the American non-profit organization Electronic Jon Lawrence, but says that leave their

If you have ever shopped online, I'm sure you know that sinking feeling when you wear or the car, which you once looked, suddenly begins to appear anywhere on the Internet where you click. It's just one of the many ways that big companies are using. They record your habits, which then allows them to send advertising to the right for your eyes.
Mark Uncles, marketing specialist at the Australian School of Business quarry market says that you do not have to be any genius quarry market to realize that anything you do online is very closely monitored. "We all know that any transaction, use online services, or just browse the website quarry market will be recorded. I recently bought a new iPad and I know that the principle of Apple will have access to everything to do it. Only a very naive person thinks about you today someone does not collect information, "says Uncles.
Therefore, most telecom operators collect names, addresses, numbers, bank account information, IP addresses, from everyone quarry market who signs a contract with them. The Company also monitors the behavior of users online using cookies, that Internet visitors. quarry market When a customer visits a number quarry market of websites is categorized according to its interests, which can be anything - cars, banks, shops or traveling. It then determines what type of ads a user sees - this is the reason why there are still the same ads on all pages where you go. Professor quarry market Uncles said that in most cases give people information quarry market about themselves entirely quarry market voluntarily, in exchange for some benefit. "People voluntarily agrees to the terms, perhaps while shrugs, but if they had real concerns about it, just do not," he said.
"Take for example the details quarry market of national health insurance and private health insurance quarry market to mix them with data about your patterns of behavior during online shopping and give them data on what reports you read," said Uncles. "A one part of your life, the company has done."
The success of companies that can reveal what happens to is relatively high. Maybe American chain stores Target once inadvertently revealed the pregnancy seventeen girls to her father before she had a chance quarry market to tell him herself. String determine the exact date of birth total, whichever shopping.
Australian online store Woolsworth using the same procedure. The head of the business group Penny Winn recently at a conference said that Woolworths combines data on insurance data about shopping and determines the level of risk for clients. "Customers quarry market who drink a lot of milk and eat a lot of red meat are few risks - almost never nebourají in the car. While those who eat a lot of pasta and rice, refueled at night and drink alcohol, cut up far more often, "says Winnov. "This means that customers can provide a low-risk car insurance quarry market tailored directly through the internet and do not have the lure through conventional advertising."
The head of the American non-profit organization Electronic Jon Lawrence, but says that leave their data for large companies is a big risk, because breakthroughs in their systems are taking place every day. Just before Christmas, the hackers quarry market broke into the systems of the aforementioned chain Target and stole the personal data of customers 110,000,000 meters, including their credit card numbers. Information and sold on the Internet black market in stolen cards. "If you have enough information about each person can steal their identity, you can pretend you their bank and do many other things," warns Lawrence.
"It's all about responsible marketing. If you do it correctly, you will not be chasing people dread. quarry market But if a company goes under acceptable level, which is sometimes the case, the customer will think: God, how do they know this ?, "says Jodie Sangsterová, CEO of the Australian Association for Internet Data driven marketing.
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