Before we completely leave the music video

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Articles Book Review A scene anatomy of an image anatomy Feature Film Review In English Video Essay Work Review Writers Archive Books About Subscription outlet brno 16:9 Profile technical peer review (peer review) Editorial Writers History 16:9 in English Contact
"I want my MTV" sings Sting on Dire Straits' "Money for Nothing" (1985) - a song partly on the basis of the line also has a music video classic. However, the link between the music video and MTV a long way from a historical rule - maybe it's even rather an exception: there was music videos long before outlet brno MTV, and there will undoubtedly be music videos long after MTV. This article just dive into the music video history.
To many 1980s as music videos foremost decade - the decade where big stars like Michael Jackson and Madonna were dominant figures, partly due to a number of now-classic music videos. It was also in 1980 that the music video really became a popular phenomenon, not least because of the launch of MTV (in 1981 in the United States - the European MTV Europe became the first non-American MTV channel launched in 1987) . Since the 1980s, however, much has changed in both the music video and MTV. MTV programming interfaces are increasingly filled with much more than just music videos - and corresponding music video has largely left the TV screen and instead found a new home online. The engraving is in the music video history, one will find that the music video connection to the TV screen, in fact, has never been taken for granted, as it has its roots far back in history. You can trace it back to at least half a century before MTV went on the air.
Thus, Diane Railton and Paul Watson in their book on the music video as a political and repræsentationelt field expressed that the music video lives on your TV screen may eventually prove to be a historic departure: outlet brno "Music video's association with television kan turn out to be a pre-historical anomaly "(Railton & Watson 2011, p 142). In this way, it is time to perceive the music video as something more than a TV genre. The music video is a true audiovisual phenomenon entirely in its own right - perhaps even a separate media. And as this article will show, it is an audio-visual phenomenon with a very rich history. As Henry Keazor and Thorsten Wubbena has put it, the music video's author not only detected in one specific direction, but just over a variety of ramifications: outlet brno "Music video har not one, but several history" (Keazor & Wubbena 2010, p.21) . The music video before MTV
In light of the music video transmigration from the TV screen to the computer screen (and other screens) can now divide its history into three phases: a pre-tele visual, televisual and a post-televisual - or: before, outlet brno during and after MTV. The last of these three phases, I have already got hold of here in 16:9, while the telecommunications visual phase has often been the object of others' attention - often focusing specifically on MTV (see eg Denisoff 1988 Goodwin 1993 Marks & Tennenbaum, 2011, McGrath 1996 Neumann-Braun 1999 Pegley 2008 Temporal 2008). Music Video pre-tele visual phase has only been the subject of more scattered studies. This article is a media archaeological attempts to define the music video history.
Before we completely leave the music video's recent outlet brno history, it is appropriate to tell the short version of this story (there will be a longer version, for example. Consult Michael Shores 1985 book (Shore 1985) or Saul Austerlitz later 2007 book (Austerlitz 2007)). outlet brno The music video begins to take shape as we know it, in the mid-1960s. In the 1970s begin to show music videos on television. As indicated regarded 1980s often as music videos golden age. During the 1990s, rising budgets, while the music video will be increasingly an auteur phenomenon with renowned directors such as, among others, Michel Gondry, Spike Jonze, Chris Cunningham, outlet brno David Fincher and Mark Romanek. Around the turn of the millennium runs the music video into a both creatively and financially deadlock - the way, in keeping with the music industry economic crisis that started about the same time. If the music industry's problem was to find out how to make money on something people can still get free, the music video equivalent superfluous: why advertise something you do not sell? Nevertheless, the music video in the 00s ran been revitalized, first with the launch of YouTube in 2005 and since with all sorts of genre and formal experiments, from interactive videos to various forms of user-driven production.
If we think of the music video as a marriage