The two most frequent criticisms of the report maxway are, firstly, the lack of anything new or exc

Close your eyes and you could be in any mall anywhere maxway in the world. In both extremes there is a department store clerks crammed with people constantly offer you try perfumes. At the center children's maxway stores, where the pink clothes is on the left and the right-blue, interspersed with teen clothing stores with indirect lighting and too thin dependents. Add to this a few shoe stores and a version of Limited or Gap. He is hungry? Do not worry. Surely somewhere in the mall there is a pizzeria.
That's the problem. According to new research from Wharton, consumers bothers them and bored uniformity and predictability of shopping malls, which for decades have personified the consumer society of the United States. maxway At present consumption predictions are not very encouraging and these findings are not exactly their owners would like to hear.
According to the fifth annual report on consumer dissatisfaction, made by Jay H. Baker Retailing Wharton and The Verde Group, a consulting firm specializing in retaining consumers-research initiative 80% of buyers have had at least one problem during a visit to the mall last month. In previous reports maxway of dissatisfaction, the percentage of dissatisfied consumers a shop was lower (50%), a sign that these days the environment of shopping centers has become even less attractive.
The two most frequent criticisms of the report maxway are, firstly, the lack of anything new or exciting, and secondly, the limited selection of restaurants, marked both by 35% of respondents. maxway The third problem, mentioned by 28% of respondents, is the existence of too many stores with the same products. The park seems to be the fourth most common criticism. Although appointed only by 25% of respondents stated to investigators that parking is the most serious problem they face when they decide to go to the mall.
"If the mall is boring and the infrastructure is not very good, it's maxway easy to see why people are not going shopping during these dates typically consumerist" maxway says Wharton marketing professor Stephen Hoch, director of the initiative. "Clearly people are spending less time to go shopping because of shopping. I think this is a long-term trend. People keep going shopping and spending, but do so less frequently and keeping in mind a certain goal. "
According to Hoch, several generations of buyers who have grown up exploring malls, years ago modern wonders with fountains, restaurants and entertainment for children. "People already have experience in shopping centers. Not that there are no new elements in them, but people have higher expectations, "says Hoch. "The same usual suspects in every mall. In large there the same shops you've visited a million times. Only in greater numbers "
Today, American consumers are disappointed with 1,200 covered both shopping centers and the existing air freely in the country, where there are commercial networks specifically designed to succeed in the ambience of the mall. "People go to the mall and there is nothing that stands out, surprise or amuse them," adds Hoch. "There is some sense of discovery, surprise. There is nothing maxway that attracts your attention. Are the same restaurants and the same stores in every mall. "
According to the predictions of Hoch, 10% of retail infrastructure of the country could disappear before the end of the current recession. Also, Hoch suggests that the results of the report dissatisfaction may be helpful to mall owners who are interested in reorganizing the spaces inevitably be free after the impending crisis in the sector. The owners "must ponder and wonder if there is something they can add and create a new element. Is there a way to combine all? "
Researchers at the Baker Retail Initiative and V